December 26, 2013

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How to Build a Winning Product Marketing Plan

I am very excited to have my “Smart Guide” published on the Accel.io platform. Check it out (embedded below) by creating your free account, and leave feedback.  I will continue to make improvements as more and more marketers use it.

If you like the content and the format/platform, check out more useful and beautifully designed marketing Smart Guides in the Virtual CMO Marketing Library.

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December 8, 2013

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Ranking of Your Google AdWords – It Takes More Than Just a High CPC Bid

Do you have questions on how the Google AdWords Auction works? Need to know how to improve your Ad Rank? Unsure about the differences between bidding methods, notably CPM bids vs CPA bids? Check out the following infographic for a great summary: From WordStream research

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February 26, 2013

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The “Community” Myth – yep, another post about social media

Am I the only one who is tired of hearing “social media experts” tell companies to use social media to build a community?  Enough already with the abuse and dilution of such a meaningful word. When I think of community, I think of my neighbours, my son’s school, local businesses, the food bank, municipal government, […]

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December 27, 2012

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Five notable takeaways from the Social Media Report 2012

Neilsen recently released its Social Media Report 2012. The report provides several interesting pieces of data, and there are five notable takeaways that your company should pay attention to. When developing your strategic plans for the coming year, make sure to discuss and evaluate the following implications for your business: 1. Mobile is trending way […]

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November 28, 2012

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A brand is so much more than a logo

Branding is more than a logo, a few colors and a tagline. If you are launching a business, it is imperative that you treat your brand as a promise. Recently, a longtime friend reached out for help with his web presence. David “Coach” Blais opened The Institute for Sports Performance & Wellness (ISPW) in Barrie, […]

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